
They’re doing it again. On October 6 the Duval County School Board is set to vote, once more, on selling the Southbank headquarters at 1701 Prudential Drive—this time to Ashco for about $15.1 million, with three years to get out and still no locked-in place to go.
Last fall they rejected a $20 million Fleet Landing deal over the payment structure, then flipped 4–3 and approved a $17.2 million sale to Chase Properties paired with a Baymeadows buy.
Chase walked in February after the community development district bond mess on the parking-lot parcel—roughly $6–8 million a private buyer would inherit—became a fight over what was disclosed.
Now the price is lower, the replacement site is still “to be determined,” and the board is being asked to sign the deed anyway.
That is not a strategy. It is a fire sale of prime riverfront land after the district already botched the last transaction.
Midtown is more central to the county’s population and closer to the communities the district actually serves; Baymeadows and the other Southside options are bigger and cheaper on paper and farther from the urban core.
The NAACP already called the earlier move a threat to alienate the people the board is supposed to represent. Board members who voted no last time compared it to the transportation outsourcing decision that later looked expensive and hard to undo.
Sell first, figure out the new office later, and hope the net proceeds survive appraisals, CDD baggage, moving costs, and whatever building they eventually overpay for. The headquarters has been there for decades.
Trading it for a smaller check and an open-ended relocation, after one deal already collapsed, is how you end up in a conference room five years from now asking what they were thinking.
So now Donna Deegan wants the people she parks on city boards to sit through a finance class.
Donna Deegan’s incompetence has gotten on my last good nerve.


